What is Evolving Strategies?

We free innovation from risk.

Evolving Strategies is a clinical data science firm. We use experiments and artificial intelligence to modify (not just predict) human behavior — we get more people to do what you need them to do.


Risk kills innovation. And organizations that don’t innovate fail.

But we all know there is a problem with being innovative. It’s risky.

You’re almost always wrong when you try something new.


There’s a way to eliminate your risk and be right when you try something new: run an experiment.

That’s what the most innovative organizations do all the time — because they have to. A culture of innovation requires confidence, and we provide confidence by looking into alternate futures with the tool of randomized-controlled experiments.


We have the deepest and broadest expertise in running experiments of any consulting firm on this planet or any other. But we’re also more than just a method.

We know a lot about humans — and how they behave — after observing so many and running so many experiments for other clients. Humans — your friends, your neighbors, the fellow citizens you’re trying to persuade.

What would you try today if you couldn’t fail? How would you innovate if you knew the end result would always be a positive ROI?

Let us help you try something new today.
info@evolving-strategies.com | 703-373-7384


Evolving Strategies is dedicated to understanding human behavior through the creative application of randomized-controlled experiments, leveraging that understanding to increase value for our client.


Check out some of our latest projects and case studies.


Keep up to date with the latest news from Evolving Strategies and hear our recent successes.


Check out our latest work


The Classiest Primary Ever Trump / Cruz ads work on a different class of voters

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Texas Gubernatorial Project

The Texas Gubernatorial Project (TGP) commissioned Evolving Strategies to test the effectiveness of pro-life messages in shifting vote preferences in the Texas gubernatorial election. ES executed a randomized-controlled experiment using an online survey sample of respondents matched to the Texas voter file the week of September 29th, 2014.
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What do women want (in a workplace)?

What do women want? The Independent Women’s Forum commissioned Evolving Strategies to implement a Causal Conjoint Optimization (C2O) to discover what matters to women in a workplace— and what attracts female job candidates to and retains female employees at a company.
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Here are some of our current and former clients:

American Action Network
The Middle Resolution
Evolving Strategies

Get in touch today