Design of Experiment & Survey Instrument
In order to test the effectiveness of competing messages on the Paycheck Fairness Act, respondents were randomly assigned to one of five conditions in a true experiment – four treatment groups and a control:
How did the 2011 Fox/Google GOP primary debate impact voters?
ES conducted an online framing experiment to measure how exchanges between Romney and Perry in the Fox News/Google-sponsored GOP debate impacted support for each candidate. We used a Facebook ad campaign to survey self-identified Republicans who are registered and plan to...
Who’s most electable in the GOP field?
A national survey experiment designed by ES to test each of the three GOP frontrunners (Romney, Cain, and Perry) in a head-to-head match up against President Obama. It is a nationally representative, general population sample consisting of 1,005 respondents, fielded by YouGov October...
GOP primary dynamics: the impact of advertising on candidate support
An online message experiment testing pairs of positive and negative ads about Romney, Gingrich, and Perry. We utilized a non-probability, opt-in respondent sample of 672 Republicans fielded December 6-8th.
2012 general election dynamics: Santorum vs. Romney
An online message experiment testing the impact of positive and negative clips on Santorum and Romney in the context of positives and negatives on President Obama.
IWV – paycheck fairness act project summary
An online message experiment testing the impact of pro and anti-PFA messages on public opinion.
The Independent Women’s Voice (IWV) commissioned Evolving Strategies to test the effectiveness of policy messages related to the Paycheck Fairness Act and the “War on Women” narrative.
An online message experiment testing the impact of Romney/Ryan ads on weak partisan & pure independent voters.
How do swing voters respond to Ryan’s introduction to the Republican ticket? Does Ryan help or hurt Romney? These questions are impossible to answer with traditional surveys. To answer these questions, we executed...
An online message experiment testing the impact of Romney and Obama ads on weak partisan & pure independent voters.
To discover whether Obama’s or Romney’s ads are more effective in shifting the vote, we partnered with Qualtrics and executed a PocketTrial™ testing the individual and combined impacts of seven...
Winning the debt messaging war
An online PocketTrial® experiment testing the impact of conservative debt/deficit messages on weak partisan & pure independent voters.
Independent Women’s Voice commissioned Evolving Strategies to run a PocketTrial® online survey experiment testing eight conservative messages on the national deficit and debt (see full report here). ...
Back to Basics, Better Models, Experimental Data
By far the most important and valuable data in a voter file is what everyone already has or can easily get; party registration, voter history, and census and neighborhood data.