Data and Modeling

Back to Basics, Better Models, Experimental Data

By far the most important and valuable data in a voter file is what everyone already has or can easily get; party registration, voter history, and census and neighborhood data.

Field Experiments - Evolving Strategies Main Site

Experiments in the field

The experimental method can be applied live, in the field, on active voters and customers.

ES has conducted a wide range of field experiments, testing both messages and tactics, persuasion and GOTV mail and phone calls, to radio and television ads, text messaging, canvassing...

Understanding Date

What kinds of data do you need?

We deal with data, “Big” and small. But more important than the size of your dataset is the type of data it contains. Put simply, “data” is information about the world we live in, and it comes in two types: “observational” and “experimental.”

PocketTrial®

A PocketTrial® delivers clarity and depth

Evolving Strategies is bringing the experimental revolution to public opinion research, integrating opinion and behavioral research in an experimental framework.