Schaeffer says experimentation can boost GOP campaigns, if only his side was more willing to… Adam Schaeffer is the director of research and co-founder of the Republican firm Evolving Strategies.C&E: Where are Republicans when it comes to testing and experimentation after the 2012 cycle? How do campaigners on your side tend to view it?

Why the left is strong and the right is sickly when it comes to campaigns Virginia’s 2013 gubernatorial election was much closer than anyone, with the possible exception of Terry McAuliffe’s data team, expected. Rather than the 7-point drubbing the poll averages suggested, it came down to about 55,000 votes out of more than 2 million cast, a 2.5 percent margin.