Evolving Strategies

Problem

Risk kills innovation. And organizations that don’t innovate fail.

But we all know there is a problem with being innovative. It’s risky.

You’re almost always wrong when you try something new.

Solution

There’s a way to eliminate your risk and be right when you try something new: run an experiment.

That’s what the most innovative organizations do all the time — because they have to. A culture of innovation requires confidence, and we provide confidence by looking into alternate futures with the tool of randomized-controlled experiments.

Us

We have the deepest and broadest expertise in running experiments of any consulting firm on this planet or any other. But we’re also more than just a method.

We know a lot about humans — and how they behave — after observing so many and running so many experiments for other clients. Humans — your friends, your neighbors, the fellow citizens you’re trying to persuade.

What would you try today if you couldn’t fail? How would you innovate if you knew the end result would always be a positive ROI?

Let us help you try something new today.
[email protected] | 703-373-7384

Testimonials

“Evolving Strategies’ experimental design and analysis gave us solid evidence of which ads worked and which didn’t. Ad buys are too important and too expensive to be left to conjecture, and their message testing helped us make sure we deployed our resources in the most effective way possible.”
-Richard Nadler - Americas Majority
“[Evolving Strategies’ experimental results, at the peak of Gingrich’s popularity,] prefigured what weeks later became reality, when a barrage of negative advertising from Romney and his super-PAC effectively sank Gingrich."
-Michael Warren - Weekly Standard
“In this hard-to-predict GOP primary season, among the most interesting polls are coming out of a husband-wife team, Adam and Sabrina Schaeffer.”
-Clark S. Judge - White House Writers Group
“I’ve mentioned Evolving Strategies before, a D.C. consultant group that does some really interesting online experiments . . .”
-Sean Trende - RealClearPolitics
“So voters finally seem to be moving, part of what’s being called an Obama convention bounce. But who exactly is doing the moving? I recently wrote about one of “PocketTrial” lab experiments . . .
-Sasha Issenberg - Victory Lab
“Is any of this advertising making a difference? That is the ultimate question . . . there is one study worth noting. The consulting firm Evolving Strategies recently completed a large randomized experiment . . .”
-John Sides - Washington Post’s Wonkblog
“Democrats . . . apparently have a new edge in another area: testing the effectiveness of campaign messages with different audiences . . . [Evolving Strategies’] controlled experiments on which messages could have helped Cuccinelli close the gap are worth examining.”
-John Fund - National Review Online
“Having worked with the team at Evolving Strategies on several campaigns, it’s hard to imagine going back to the days of guessing how to engage and turnout voters. Testing a message with a true experiment and figuring out what drives individual voters in the right direction has become a necessity, not a luxury. Evolving Strategies takes out the guesswork and provides the solutions.”
-Nancy Smith - Dave Brat for Congress & Former Grassroots Coordinator for Middle Resolution PAC