2012 Election Experiment (October 7-11) Treatment Details

Details on the Herman Cain, Rick Perry and Mitt Romney Treatments:

Herman Cain Treatment:  




Herman Cain grew up in Atlanta, Georgia, where his father worked three jobs—as a janitor, a barber and a chauffeur—and his mother was a domestic worker.

He graduated from Morehouse College with a degree in mathematics and went on to earn his Master’s degree in computer science from Purdue University, while working full-time for the Department of the Navy. Cain is a businessman who once led a low performing region of Burger King restaurants to become the best performing in the company. He was the President and CEO of Godfather’s Pizza, a company that was teetering on the edge of bankruptcy. In just 14 months, Herman returned Godfather’s to profitability and he led his management team to buy the company themselves.

Cain also served as chairman of the Board of Directors of the Federal Reserve Bank of Kansas City, analyzing economic conditions in the region and making policy recommendations.


Rick Perry Treatment:



Texas Governor Rick Perry grew up in the small community of Paint Creek, Texas, where his parents started out as tenant farmers.

Perry was among the first generation in his family to attend college, and he earned a bachelor’s degree in Animal Science from Texas A&M University. After which, he took a commission in the U.S. Air Force, flying C-130 aircraft, and returned home to farm before turning to political office.

During three terms as governor, Perry built a strong record on job creation through low taxes, reasonable regulations, a predictable civil litigation system and an educated workforce.  Since June 2009, more than 40 percent of the net new jobs in America were created in Texas. Texas has led the nation in exports to foreign countries among the 50 states for nine years.


Mitt Romney Treatment:



Mitt Romney was born in Detroit, Michigan, where his father rose from a lath and plaster carpenter to the head of American Motors and governorship of Michigan.

After graduating from Brigham Young University in 1971, Romney earned degrees from Harvard Law and Harvard Business School. Romney founded the investment firm Bain Capital, which helped to launch or rebuild hundreds of companies, including Staples, Domino’s Pizza, and The Sports Authority. He also salvaged the 2002 Winter Olympic Games from certain disaster.

As Governor of Massachusetts in 2002, Romney cut red tape for businesses, passed job-creating incentives, and brought new businesses to the state. He eliminated a $3 billion deficit without borrowing or raising taxes, accumulated a $2 billion rainy day fund, and got job creation going again.

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