With the delta variant raging and COVID cases rising, the CDC has issued new guidelines and many municipalities have reinstated mask mandates. According to the CDC, only 60 percent of eligible Americans 18 and over are fully vaccinated. The medical community and public officials are struggling to find a...
Read more... But this kind of complexity is everywhere we look, including in campaigns. Will “Issue A” or “Issue B” cause more people to vote for the Republican or Democratic candidate? We can ask voters with survey research. But we know people are bad at self-prediction, and often treat that kind of...
Read moreHow does Clinton's lead change with a high-ranking federal legislative figure or a well-known governor at the top of the Republican ticket? Ballotpedia partnered with Evolving Strategies to survey voters across seven states (June 10 – 22). Read more here.
Read moreAdam Schaeffer explains how to know which ads work and which ads fail on John Stossel.
Read moreNRO profiles Evolving Strategies, explains how conservatives and Republicans are behind in the science of persuasion, and why it matters. Read it all here on NRO.
Read moreOn the more light-hearted side, we found a Bud ad actually moved women, Republican women in particular, toward Trump and away from Clinton ... it increased Trump's vote share over Clinton by 18 points with Republican women. Crazy results, but they make sense once we step back. Read more here.
... Read moreWe ran a randomized controlled message trial on four ant-Trump ads in Indiana a week before the primary. They weren't enough to matter. Polling averages had Trump at 42 percent - we called it almost exactly at 52 percent (final, 53 percent). Read more here in Roll Call.
... Read moreWe had data proving anti-Trump ads were ineffective months before he dominated. In fact, an attack on Trump's policy positions seemed to backfire. And attack ad spending against Trump wasn't correlated at all with his polling numbers. We lay out the evidence here in Politico.
Read moreCarrie Lucas of the Independent Women’s Forum explains why a wage gap mandate is bad for women and all other Americans, with the help of research from ES. Read more on NRO here.
Read moreWe partnered with Qualtrics to test three GOP primary campaign ads in a randomized-controlled message trial. Ad Week reports on our findings here.
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