Michael Warren reports on ES research showing an attack ad focused on Benghazi does real damage to Hillary Clinton with Millennials. Read more here on The Weekly Standard.
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Melinda Henneberger reports on ES research showing an attack ad focused on Benghazi does real damage to Hillary Clinton with Millennials. Read more here on Roll Call.
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Ashley Pratte reports on ES research showing an attack ad focused on Benghazi does real damage to Hillary Clinton with Millennials. Read more here on Lifezette.
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Adam Schaeffer explains the science of persuasion in a documentary about the cutting edge of US political strategy and tactics.
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We’ve seen a lot of polling angst since 2012 when many organizations, Gallup top among them, were off the mark. There’s been more angst still in the weeks since the British elections were comprehensively called incorrectly, bringing the issues of public opinion polling and election prediction back to prominence....
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Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully.
Let’s say we want to know whether cable ads targeting specific segments of the population or online pre-roll ads are more effective at moving voters’ preferences. To explore this hypothetical, our...
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Schaeffer says experimentation can boost GOP campaigns, if only his side was more willing to… Adam Schaeffer is the director of research and co-founder of the Republican firm Evolving Strategies.C&E: Where are Republicans when it comes to testing and experimentation after the 2012 cycle? How do campaigners on your side...
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In 2012, Democrats ran a well-coordinated campaign to demonize and distort pro-life candidates as anti-woman misogynists hell-bent on taking away birth control. The Republican response to this line of attack consisted mostly of pivoting away to focus on “jobs” and the “economy.” With rare exceptions, instead of responding, GOP candidates...
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Why the left is strong and the right is sickly when it comes to campaigns Virginia’s 2013 gubernatorial election was much closer than anyone, with the possible exception of Terry McAuliffe’s data team, expected. Rather than the 7-point drubbing the poll averages suggested, it came down to about 55,000 votes...
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