The Big Mo

Adam Schaeffer explains the science of persuasion in a documentary about the cutting edge of US political strategy and tactics.

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Is it time to pull the plug on traditional polling?

We’ve seen a lot of polling angst since 2012 when many organizations, Gallup top among them, were off the mark. There’s been more angst still in the weeks since the British elections were comprehensively called incorrectly, bringing the issues of public opinion polling and election prediction back to prominence....

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The Perils of Experimental Design

Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully.

Let’s say we want to know whether cable ads targeting specific segments of the population or online pre-roll ads are more effective at moving voters’ preferences. To explore this hypothetical, our...

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Movers & Shakers

Schaeffer says experimentation can boost GOP campaigns, if only his side was more willing to… Adam Schaeffer is the director of research and co-founder of the Republican firm Evolving Strategies.C&E: Where are Republicans when it comes to testing and experimentation after the 2012 cycle? How do campaigners on your side...

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Make Pro-Abortion Extremists Play Defense

In 2012, Democrats ran a well-coordinated campaign to demonize and distort pro-life candidates as anti-woman misogynists hell-bent on taking away birth control. The Republican response to this line of attack consisted mostly of pivoting away to focus on “jobs” and the “economy.” With rare exceptions, instead of responding, GOP candidates...

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Evolving Strategies

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